💃 AI-generated influencers are making millions

Read time: 2.5 minutes

Welcome back, superhuman

First it came for the factory workers. Then it came for the social media influencers. Or so it seems, as social media influencers are the latest profession to be hit by the fear of AI replacement. And there may be deeper business implications beyond the flashy headlines.

We’ve also got Harry Potter as a Balenciaga model and some other laughs at the end of today’s email to get your weekend started right.

 TODAY’S MENU

• The Big Insight: AI and CGI influencers are making millions

• 5 AI tools to supercharge your productivity

• AI Tutorial: How to create any form of text or content

• Friday Laughs: Harry Potter as a Balenciaga model

• AI-Generated Images: Crystal bathtubs

TODAY IN AI & TECH  

• From tweets to trading? X (formerly Twitter) is reportedly working on launching a stock trading feature. Elon Musk denied the reports.

• Missed call: Apple revenues fall for 3rd straight quarter as product sales for iPhones, iPads and Macs slide.

• Painful byte: Apple is also reportedly falling behind in the AI race as reports suggest their ChatGPT competitor is significantly behind.

• Bucking the trend: Amazon shares surged 9% after company reported a solid quarter of earnings, despite wider economic slowdown.

• Crime don’t pay: Wannabe rapper and husband plead guilty to trying to launder $4.5 billion of Bitcoin they had stolen.

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THE BIG INSIGHT

AI and CGI influencers are making millions - and could transform social marketing

Social media influencer Lil Miquela is projected to make over $10 million this year. She’s worked with clients like Chanel, Prada, Samsung, and even modelled next to Bella Hadid for Calvin Klein. She was also named one of Time Magazine’s top 25 most influential people on the internet.

But she’s not quite your regular model.

Lil Miquela is spearheading a growing trend of CGI and AI generated social media influencers that are taking the influencer world by storm. Other popular virtual influencers include Imma, Blawko, and Shudu.

Looking beyond the spicy headlines, this could have serious implications for social media marketing and consumer businesses.

The last decade has seen many $1 billion+ consumer businesses like GymShark and Glossier built primarily off social media influencer partnerships.

Brands may look to develop in-house virtual influencers to promote their products in the future. While some companies are already creating multiple million-follower virtual influencers and partnering them with brands for big-money collaboration deals.

The virtual influencer market is now estimated to be worth over $3 billion.

5 AI Tools to Supercharge Your Productivity

Insight7: Unlock Customer Insights 10x faster with AI. Save 100s of hours wasted analyzing data manually.

B2b Rocket: Automate your sales process and book new revenue with AI.

Supermanage: Effortlessly prepare for your 1-on-1’s using AI. Transform your team's public Slack channel discussions into an up-to-date, comprehensive briefing on any team member.

Klap AI: Transform YouTube videos into ready-to-publish short-form videos for platforms like TikTok, Shorts, Reels, and more. 

Sivi AI: Generate stunning visual designs 10X faster with AI.

AI TUTORIAL

Create any form of text or content

Want to learn how to create engaging and impactful content in any form? Try the prompt below:

Topic: Mastering the art of persuasive writing
Audience: Business executives
Format: Speech
Tone: Inspirational and informative 
Goal: Inspire the audience to write effectively
Additional instructions: The speech should be under 10 minutes

Here’s the result:

You can adjust the parameters above as needed to match your desired outcomes. For example, you may want to generate an email or a blog instead of a speech.

FRIDAY LAUGHS

Some lighthearted moments from AI to kickstart your weekend

Harry Potter as a Balenciaga model

Lord of the Rings - but its made by Wes Anderson

AI-GENERATED IMAGES

Crystal bathtubs

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🧞 Your wish is my command

Thanks for reading.

Until next time!

Zain

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