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Apple's big AI push: Siri, Music, Messages and more
ALSO: IBM's 'mind-blowing' new AI chip could be the future of AI
Read time: 2.5 minutes
Welcome back, Superhuman
While every major tech company from Google to Microsoft has been throwing around its weight in AI, Apple has been unusually quiet. Now a new report from Bloomberg suggests that the company is scrambling internally to catch up, and has a big wave of new AI products and features in the pipeline.
TODAY’S MENU
Apple’s big AI push
IBM’s ‘mind-blowing’ new AI chip could be the future of AI
5 AI tools to supercharge your productivity
Funding Roundup: The biggest deals in AI this week
Tutorial: Upscale images to super-high resolutions in Midjourney
AI Generated Images: Celebrities if they chose different career paths
TODAY IN AI & TECH
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Getty Images
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Hiring Spree: Apple’s new job listings suggest they want to integrate AI into multiple products.
AI in the Classroom: Canva launches free AI products for the classroom.
Booming: Bitcoin reaches near 18 month high after ETF speculation increases.
DrGPT: A new AI tool on the horizon could predict your chances of surviving cancer.
NEXT IN AI
Bloomberg: Apple plans to bring generative AI to all its devices
![](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/f63fd35d-85f8-44ec-a93d-6d1fe675ea24/image.png)
Think of all the big AI product announcements from this past year: OpenAI’s ChatGPT, Microsoft’s Copilot, Google’s Bard, Adobe’s Firefly, Github’s Copilot and Apple’s…? The company has been unusually quiet on the AI front in recent months when it comes to major product announcements.
And according to a new report from Bloomberg, that’s because Apple has been caught off guard and “flat-footed“ by the AI tools that have taken the tech industry by storm.
“There’s a lot of anxiety about this and it’s considered a pretty big miss internally,” said one person with knowledge of the matter, according to Bloomberg.
But the company is ramping up its AI efforts and spending will reportedly reach $1 Billion per year. Upcoming AI-powered efforts could include:
A new AI system that could power Siri
Autocomplete features for the Messages app
Generative AI features for development tools like Xcode
Auto-generated playlists for Apple Music
AI-powered features for productivity apps like Pages and Keynote
You can read the full Bloomberg report here.
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INSIGHT
New chips from Qualcomm and IBM will unlock AI features on smartphones and beyond
![](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/39f6ea2b-5d97-457c-81b0-68dc26858c0e/image.png)
IBM’s North Pole chip. Source: IBM
As demand for Nvidia’s AI chips goes off the charts, competitors are developing their own in-house solutions to power the future of AI and get a piece of the lucrative Gen AI market.
2 major recent advances:
IBM researchers have developed a new chip that could work much faster while consuming significantly less power. The chip does this by eliminating the need for frequently accessing external memory. One researcher called the energy efficiency “mind-blowing.“
Qualcomm’s new Snapdragon 8 Gen 3 will reportedly enable generative AI on the next generation of flagship smartphones. The chip could reportedly power Samsung’s next Galaxy S24 smartphone.
5 AI Tools to Supercharge Your Productivity
Verble: AI speechwriting assistant that helps you master the art of verbal persuasion and storytelling.
Hexofy: Capture data from any page, like magic - now with AI.
Mind Studio (sponsored): MindStudio makes it easy to build custom, no-code AIs with your own data. Upload texts, PDFs, spreadsheets, webpages and more. Then use the power of AIs to create value. Build Today →
Kendal: Craft social media posts and art, in just seconds with AI.
Secureframe: Automated security compliance for your business in weeks.
FUNDING AND ACQUISITION
A roundup of the biggest deals in AI this week
![](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/127d4dc7-7c7b-4bfd-970d-18a642b107eb/1.jpeg)
Nirvana nabs $57 million to make AI inroads into commercial trucking insurance
ChatGPT parent OpenAI seeks $86 billion valuation
Alibaba, tencent join big backers for Chinese AI startup Zhipu
Reality Defender raises $15 million to detect text, video and image deepfakes
AI Funding soars to $17.9 billion while rest of tech slumps
Cleanlab raises $25 million to help solve AI models’ data mess
AI TUTORIAL
How to upscale images to super-high resolutions in Midjourney
![](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3e37d4a8-b0a2-4634-9fb1-ec6c1562ab3d/1.jpeg)
Midjourney introduced a new feature for upscaling AI-generated art to higher resolutions — previously limited to 1024 x 1024 pixels.
Now, users can upscale images by 2x or 4x, reaching up to 4096 x 4096 pixels, ideal for larger prints and high-quality digital use. To achieve high resolution:
Go to your Midjourney Discord channel.
Now log in and write your desired image prompt.
Once you get the desired image, select Upscale (2x) or Upscale (4x) from the options given below.
For the image above, I’ve used the following prompt:
hyper realistic photograph, close up of a woman, reflection in her eye--v 5.2 --ar 16:9
Wait for the image to process and you’re done.
AI-GENERATED IMAGES
Celebrities if they chose different career paths
![](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6148562d-1427-4e2a-b3a9-fc59c8a3656a/Group_384.jpeg)
Source: u/neonliolia on Reddit
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